- Objectivity - sticking to observable facts, avoid opinions
- Minimal use of adjectives
- Inverted pyramid style writing
- Provide answers (who,what,where,when,why)
- Thoroughness – look into every aspect of a story
- Track down best sources
- Find documentary evidence
- Get to know sources and viewpoints
- Accuracy – having all information correct
- Double checking facts
- Looking up sources’ names, occupations
- Read information back to sources for verification
- Fairness – attempting to make sure all bases are covered
- Represent both sides equally
- Listen to both sides without bias
- Don’t frame stories before interviews
- Transparency – be as open as possible about biases
- Background checks/credibility of sources
- Avoid conflict of interest/bribes
- Avoid analysis